To gain the highest possible ranking in Google local search results make sure your website includes An Optimised Location Page for Every Branch Office of Your Funeral Business – If your funeral business has more than one office location be sure to create a separate page on your website for each location and include information specific to the area on each page. If you operate from one branch office then it’s equally important to do the same for that location. Personalise each location’s page for the town or village they’re physically located in or the area they serve.
Include the address of each location and name the page with reference to the location
It’s important to include the address of each location on the page and if possible to name the page with reference to the location. Also include the local phone number, hours of operation, a map and other relevant business information on the page.
Community or Charity Events
Many funeral directors are involved in local community or charity events. If you’re involved in an event then this is ideal content for your website blog, be sure to include location information and links to more information about the event.
Show your human side with photos and introductions
People pics are effective – increasingly people like to see who they’re doing business with, people matter more in this business than any other! To make the pages even more personal and location specific include photos of your people at each location.
How could having a location page for every branch or location you serve work in practice? Funeral Directors Tonks Brothers have two offices in Oxfordshire while Walker and Morrell have three offices in Tyne & Wear. You can see on their websites how we’ve made effective use of locations.
Include a picture of the shop or office then add and optimise the image for the location, when you use WordPress you can do this using the Yoast plugin which makes it even easier and more effective. Find out more about local SEO (Search Engine Optimisation) from Yoast.
Does Your Website Have an Optimised Location Page for Every Branch Office of Your Funeral Business?
Funeral Director Websites use Yoast to optimise ever website we build. We include on every website An Optimised Location Page for Every Branch Office of Your Funeral Business.