Online reviews have become a part of everyday life and businesses of all shapes and sizes are switching onto their power and how to make reviews work for them. We look in this article at the value of Funeral Director Reviews on Google and explain how, with a few simple steps, you can make them work for your business.
It has long been understood that 4 or 5 reviews on Google can have a positive impact on the likelihood of a business achieving a first page presence on a Google Maps result. The position will of course also depend upon your close competitors; i.e. how many reviews they have and the quality of those reviews. One thing is for sure, if you don’t take advantage of the value of Google reviews you will loose out in terms of ranking to competitors who do have reviews.
If you haven’t already claimed your Google business listing the first step will be to verify your business on Google. Many businesses aren’t prepared to make the effort to do this when in reality it takes very little time to claim your listing and to follow up by confirming the information Google sends out by postcard or phone.
Funeral Director Reviews on Google – Ask your customers
Once you have ownership of your listing you can start to take positive steps towards getting reviews. Tell your customers that their opinion is not only important verbally and through the traditional ‘thank you’ card but also ask them to share their experience online. Don’t be afraid to ask; let them know about the importance of Google reviews to make your point.
Apart from the impact on your Google ranking people now trust Google’s opinion, if your business is positioned at the top of a Google’s search results you will cement your reputation online as a result of doing what many e-commerce powerhouses have done, they have mastered the power of customer reviews. Word of mouth remains a valuable marketing tool just as it always was even in these days of digital consumers.
Provide a Link and Review Request on Your Website
Don’t be shy about reaching out to audiences who are already interacting with your business online—especially those who visit your official site. Include a call-to-action button in a prominent spot on the homepage, and encourage people to share their experience.
Promote your Google page on Social Media
If you’re pro-active on Facebook and Twitter or even if you’re just thinking about getting started then sending out review requests along with a convenient link to your Google reviews page is a great form of content marketing.
Promote your Google page on your website
Create a link for customers to write reviews
Create a link that customers can click to leave a review of your business on Google. You can easily share the link with customers to encourage them to write reviews and rate your business.
To create a link, you’ll need to get the Place ID for your business. To get your Place ID:
- Go to the PlaceID Lookup Tool.
- Enter your business name in the “Enter a location” field at the top of the map.
- Click your business name in the list that appears.
- Your Place ID will appear on the map, beneath your business name.
- Add your Place ID to the following URL to create your link: https://search.google.com/local/writereview?placeid=<place_id>
Read more about how to create a link to add to your website or social media for customers to write Google Reviews.
Funeral Director Websites add links to Google Reviews as part of our unique service. Find out more..