Having Name – Address – Phone Number (NAP) on You Website for Local SEO Ranking purposes is a top priority, on every page!

Creating website content with a locally based emphasis is a must in making sure you appear on first page results in search engines for local search terms.

Name - Address - Phone Number (NAP) on You Website for Local SEO Ranking

Name – Address – Phone Number (NAP) on You Website for Local SEO Ranking

If someone is searching for ‘funeral director your town’, having plenty of local references throughout your website will help you to rank higher. Once that requirement is established we need to have a strategy for how and just where on the website to include that vital local information.

In this series of articles I’ll discuss 5 types of content that can and should be given the local treatment. I’ll go into some detail on NAP  here with more to follow in forthcoming articles.

Including Name – Address – Phone Number (NAP) on You Website for Local SEO Ranking

Commonly known in search engine parlance as NAP this is the information that Google will pick up from your website and make the connection between the services you’re offering and the location details on your website.

The obvious place for these details are on your Contact page, you should however have your full NAP on every page of the site, the footer being the obvious place. This information should also be consistent with the details used on other directories or websites.

Including your company’s name, address and phone number, usually on the footer of all pages on your site in the same format as it appears on Google My Business and all other online directories will tick important local SEO boxes.

You’re making it easy for website visitors to know where your business is physically located while at the same time making sure that search engines have that vital information.

You can perhaps add “Serving My Town and Near Town” to the website text. Don’t be tempted to add too many locations; all you’ll succeed in doing is diluting the SEO potential that can be gained by focusing on a more specific area or even being ranked down because of spammy techniques.

Does you want to improve local search results? Ask us about our local SEO and Online Business Listings services to boost your local SEO rankings.