This short guide is for every funeral director who has ever felt a feeling of overwhelm at the challenge of how best to market his or her business online. And who wants to do it without throwing large amounts of money at the Internet wall in the hope that some of it sticks.

I touch on some technical questions but steer well clear of tech speak.

Consumers buying habits have changed and won't be going back; we are better informed about prospective purchases, we compare vendors and largely make our mind up before contacting anyone.

Implementing the basics outlined in the Pocket Guide in line with your consumers' buying habits is an opportunity too significant to ignore.