All of our clients receive monthly visitor statistics emailed to their inbox as a PDF attachment so they can see just how effective thier website is.
The goal of traditional advertising is to keep your business in the minds of potential clients so they think of you first when they need to buy. Marketing a Funeral Director business is more challenging. Funeral Directors provide a service that people prefer not to think about, people prefer not to look ahead. Traditional advertising can be ignored.
Available at the Point Of Need
At the point of need it's important to families that they make the right choice and funeral planning usually begins online. Why? Because Google is easily accessible and quick. To successfully market your Funeral Director business an online presence is essential, people searching online have an immediate need for your services and are online to research and decide whom they are going to call and ultimately purchase from. The most effective way for a Funeral Director to reach potential clients is to be visible at the point of need, i.e. when they are searching and need your help.
Raise Your Profile on Google
Typically online Google searches return a high percentage of directory listings, this is annoying for people searching but we see it as an opportunity for your business; if you are one of the few with a professionally optimised website then you have a good chance of being found and called upon.
Opportunity or Threat?
A web site is an opportunity and a threat. An essential way to market your business but if others are found in searches and your website isn't found you will miss out.
On the other hand, if your website is found yet is sadly lacking in quality in comparison with your competitors what effect will that have?
Google is the first place people look for services so it makes sense to make sure that your funeral home has a strong online presence so people can easily find you when they search. A website only delivers a return on investment if people can find it when they are searching for Funeral Directors in your local area, furthermore if it's a second rate website then what does that say about your business?
Funeral Director Websites have a long track record in the sector. As John Morrell of Walker and Morrell says:
'We're receiving enquiries on a regular basis from people who have found our website on Google and have done so since you produced our website.'
Call us now on 0191 242 4894 to see how we can help.