Formed by Gerry King in 2003 Funeral Director Websites (i-Netco Ltd) is an NAFD Supplier Member web design company specialising in helping funeral directors stand out from the crowd online.
We worked with our first funeral director in 2003, the same year that the WordPress blogging platform was launched and 5 years after the launch of Google. That client, who remains a loyal partner today, encouraged the company to focus on the funeral industry which we’ve done successfully ever since.
Providing Value to NAFD Members by Specialising
We learned the value of specialising in one industry as a result of a previous partnership with an international web design company. Although many of the concepts of web design and online marketing are universal the ‘all things to all people’ approach can result in a second-rate service. Funeral Director Websites raise standards by specialising.
Those standards are important to us, the web design industry is largely unregulated and things are not always what they seem. The priority of high profit margins and rushed production can result in a lack of attention to detail in a website build process and is often the reason our competitors come and go.
The Consequences of a Lack of Attention to Detail on Your Website are Inevitable
Typically our websites take anything from 2 to 4 weeks production time. We could reduce this time considerably by re-using stock images and text in the same way that certain national website providers work. Ultimately that approach results in a website that fails to reflect the true identity and ethos of the business owner. The consequences of a lack of attention to detail are inevitable; a failure to gain trust and enquiries from people visiting your website.
We take quality seriously providing ongoing website hosting and security maintenance as standard. We are experts in Search Engine Optimisation, Google Analytics and Content Marketing.
Helping NAFD Members Engage with Individuals, Families and Communities
For any NAFD funeral director marketing their business can be a complex and constantly evolving challenge. You can’t easily ‘sell’ funeral services however the opportunity exists to engage with individuals, families and communities online in a way that ensures your company remains at the forefront. Our cost effective online marketing solutions organically promote and market the very best a funeral director has to offer.
We speak to funeral directors every day and understand the challenges faced. We attend NAFD events and meetings and we meet or speak to our clients more often than a ‘local’ supplier would.’
For help with your website or more information please go to www.funeraldirectorwebsites.co.uk where you can submit an enquiry or call our office on 0191 242 4894.
This article also appears in the NAFD Funeral Director Monthly magazine, January 2018.