Take a little time...

Fix yourself a coffee or a brew and take on board some straightforward steps that can seriously improve your business. If you have any questions or would like some help please get in touch.

  1. Content marketing is the talk of the online marketing world and it's relevant to you! Use website content to market your business, all businesses must now give buyers what they want – information that answers their questions and needs. The best way to do that is through high quality content. Content that engages and satisfies what a buyer is looking for will be listened too and will be much more effective, relevant and helpful to your customers and ultimately result in them coming to you.
  2. Optimise your content, this is an important SEO factor, websites with quality content that satisfies a searcher’s needs with well placed keywords will rank highest.
  3. Google My Business -the name changes frequently; Google +, Google Places, Google Maps. They all refer to the Google local business search results and represent a huge opportunity for a funeral director to take advantage of the free listing provided by Google. Claim your listing and add information, photos of your team and premises and encourage reviews, this will all have a positive impact on your online presence.
  4. Check out your competition. Local competition in the funeral industry can be intense and you need to do all in your power to stay ahead. For instance, did you know that Dignity funeral homes have an optimised Google + page? By optimised I simply mean that they add photos and text to their Google listing.
  5. Make Your Homepage Visual - take your website seriously, your customers will! Your website Homepage is your shop front on the internet. A funeral director will typically have 150 to 200 visitors per month (more if provides in depth information through articles and announcements). How many visitors do you have to your office in a month? Possibly less than 200 although that doesn't stop you from investing and paying attention to detail in your decor and furnishings.
  6. Start blogging. Blogging may not be a term you wanted to hear and possibly that's made you switch of straight away! what I really should have said is start answering the kind of questions that you get asked every day, write one article every week about a relevant topic. That could be about specific types of coffin such as biodegradable or 'picture' coffins (2 articles), options for cremation or burial, options around choices for deceased loved one to be clothed in own clothing or a gown.
  7. Make your website mobile friendly and responsive. The recent changes in how Google ranks non mobile websites has received a lot of publicity, in truth this shouldn't affect local business ranking for companies such as funeral directors however that may change in the future and regardless one thing is certain, more and more people are browsing online via tablet and smart phone. you need them to have the best experience possible with pages, links and content presented in an accessible format. If you need to pinch and scroll to find your way around your website then the chances are that it's not responsive. Businesses can no longer ignore the shift from PCs and laptops to mobile devices. Every business will have to have a mobile responsive website to ensure they don’t miss out on sales from increasingly significant mobile visitors
  8. Take advantage of free local business directories. Take 10 or 15 minutes to have a look at any free directories that appear in search results for 'funeral director mytown' and follow the links to register your business.
  9. How is your 'title' tag? Visit your website. Look at the very top of your browser window. What do you see? Does it describe the page you’re looking at? Is it a unique description? Does it contain the keywords you want people to associate with that page of your website? If you’re a local business, does it contain your key local search keywords? If you can’t answer ‘yes’ to all these questions then Google will find others before it finds you. This principle also applies to other content on your web page.
  10. Get Social - Social Media is a great chance to connect with more local people and raise your presence. Oh and also, Google will love you for it! Get social 'share' and 'follow' buttons on your website and make sure you have a good profile on Google +, Twitter and Facebook.

If you would like to know more or would like some help with any of the above please get in touch.