Why are Our Funeral Director Websites More Expensive Than a Wix Website?

George Stacey Funeral Services

I’m sometimes asked ‘Why is your entry level website more expensive than a Wix website?’

Are We Overcharging Funeral Directors?

If we’re asking funeral directors to pay significantly more money than they would pay Wix then the question warrants an honest answer. Is it the case that funeral directors are somehow being targeted and identified as a business sector who we can get away with charging higher fees than would be possible to businesses in general? Is the cheaper price of a Funeral Directors Wix website a true reflection of the value of a website?  

In this article we’ll answer those questions and more, we’ll address best practices and explain how, on a like for like basis, rather than charging funeral directors more we charge them less.     

Funeral Director Wix Website – A Good Option?

The writing of this article was prompted by a recent telephone call with a prospective customer who asked this very question regarding a Funeral Director Wix Website, a question that had been asked previously by other funeral directors.

There were, however, a number of unique circumstances on this occasion that made the conversation stand out and made it worthy of further discussion. 

  • Firstly, this was a young man in his twenties, brought up in an internet savvy ‘tech’ age and environment. He was completely undaunted by technology and perfectly confident with being ‘hands on’.
  • Secondly, he was a good six months away from starting his new business, therefore, not under any pressure to get a quick fix. For such a young chap he was impressively experienced with a number of years working as a funeral director and a strong business plan under development. He also has a decent amount of capital in place.
  • Thirdly, he had started working on his own version of a Funeral Director Wix Website. In fact, the Wix website he had been working on was near what many would consider to be completed with over twenty pages laid out and populated with decent content. The website he had under construction was in fact better than many ‘completed’ websites I’ve seen.

A DIY Funeral Director Wix Website

So, in light of those three factors, why did he contact me asking for help? Because, by virtue of making use of his own knowledge and expertise and a lot more time than he had anticipated, he had realised that what he had created was a ‘DIY’ website. His DIY website didn’t convey the impression of a reputable business. 

As part of his Wix project he had carried out a good deal of research, he was well aware of Funeral Director Websites and indeed had looked at our website design portfolio to underpin his own design. He knew exactly how he wanted this website to look and perform.

 An Expensive Mistake

For all that he had made a good attempt at his DIY effort it was sadly lacking and, as he himself pointed out, far short of the design, functionality and technical SEO standards evident on every website that we build. He had done his very best but, ultimately, was unable to achieve professional standards.

Bearing all of this in mind, he was speaking to me with a well prepared list of questions and the intention of procuring a professional website. Because ultimately, he had arrived at a worrying vision of his DIY website becoming the rock upon which his new venture floundered. With that he realised that a DIY Wix website was not in fact cheap, indeed it could well become the most expensive mistake he ever made.        

If not DIY, is it then possible to entrust your business website to a son, cousin, brother-in-law, ‘guy down the pub’ who is ‘good with computers’ or who has ‘built a few websites’. We hear of these solutions from time to time. Are these professional solutions befitting a funeral business providing a professional service? Clearly not, these are short term DIY solutions with every possibility of costing a business dearly in the long term despite the perceived low initial cost.  

Price Transparency

Are we overcharging funeral directors? No, we do not specialise in working with funeral directors because we can charge more. In fact, quite the opposite is true. We spend a significant number of hours working on every website that we build, each one is bespoke.

Should You Choose a ‘Non Specialist’ Web Design Agency?

We know that our web design colleagues who work in other sectors would charge a great deal more. Prices we hear quoted are in the £4000 to £6000 range as opposed to under £2000 from us. Most would not provide the pricing transparency that we do, they would not have fixed price packages for the kind of work we do. Pricing would be ‘bespoke’ and at least two or three times more expensive.         

We have worked with independent funeral directors since 2003, in that time we have built up a vast amount of specialised knowledge and experience. We work in the sector because we achieve satisfaction from being specialists. We value the work done by our clients and find them to be largely decent people who we can enjoy excellent long term relationships with. Our clients appreciate the work we do for them and recommend us to their colleagues, business doesn’t get much better than that.

User Experience – Best Practice in Web Design 

You may not be familiar with UX but you will instinctively know from your own browsing experience if a website is user friendly. 

The list below from usability.gov outlines the science behind the creation of a website that will be a positive experience for the user, known as User Experience (UX). 

“Peter Morville – In order for there to be a meaningful and valuable user experience, information must be:

Useful: Your content should be original and fulfill a need

Usable: Site must be easy to use

Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation

Findable: Content needs to be navigable and locatable onsite and offsite

Accessible: Content needs to be accessible to people with disabilities

Credible: Users must trust and believe what you tell them”

Compare Our Website User Experience

Clark Pearson Funerals

Compare any of our clients’ websites against a typical DIY website and take note of the best practice principles. How do they compare? 

UX is important because ultimately, the usability of your website will be a crucial factor in its success and your ROI (Return on investment) from the website. A smaller investment does not equate to a better ROI.

*Peter Morville is a pioneer of the fields of information architecture and user experience. 

https://www.usability.gov/what-and-why/user-experience.html

Why are Our Funeral Director Websites More Expensive Than a Wix Website?

I hope this article has given you an understanding of how our professional websites provide funeral businesses with a comprehensive online utility which is a world away from a cheap DIY WIX website or in house solution. In summary, your business benefits from: 

  1. Professional design – underpinned by meticulous attention to detail underpinned by 20 years of experience guaranteeing an effective first impression to visitors.  
  2. Functionality – integrations include funeral announcement and donation pages, sortable product galleries, attractive pricing table layouts, contact forms and many more.  
  3. SEO – organic search engine optimisation to ensure your website is found in Google searches in your area. 
  4. UX – A User Experience that keeps people on your website longer and increases enquiries.
  5. Ongoing Support – every one of our customers benefits from ongoing support and marketing advice from experts in the field of funeral director marketing.

Find out more about our Web Design packages and pricing

If you would help with your website please feel free to get in touch with Gerry King at Funeral Director Websites, we’ll be happy to help.

Call Us: 0191 242 4894

Mobile: 07932173770

Find out more: www.funeraldirectorwebsites.co.uk